The Freelancer’s Guide to Content Marketing
By Steven Threndyle Chances are, you didn’t become a freelancer because you wanted to learn how to write something called “native advertising.” Maybe you’re a graduate from a journalism school, or you’ve honed your freelance career by pitching, researching, and writing stories for magazines such as The Walrus, Canadian Business, or Toronto Life. But A-list […]
Posted on December 15, 2016 at 12:59 pm by editor · LEAVE A COMMENT · Tagged with: Advice, content marketing, Getting paid, Marketing yourself, sponsored content
This ain’t your parents’ advertorial
By Karen Wirsig So Global TV is now airing “news” reports sponsored by advertisers. The piece about what a pain it is to do your taxes might be brought to you by Q&Z Tax services. The one about all the crime in the east end could be courtesy of the local police association. Advertisers are […]
Posted on March 28, 2013 at 9:10 am by editor · LEAVE A COMMENT · Tagged with: advertorial, branded content, Canadian Media Guild, CMG, copyright, Global TV, journalism, native advertising, sponsored content, TC Media, Transcontinental Media, Trouble spots
