Questions to help you reflect and plan for 2025
There are all sorts of positive reasons to spend time reflecting on your business, asking questions and planning. Things like reducing anxiety, improving clarity and encouraging creativity. But making the time to work on your business instead of in your business? Sometimes more difficult than it seems. A while back I purchased a self-paced digital […]
3 Social Media Posting Formulas for Service-Based Freelancers
by Robyn Roste Having an online presence helps potential clients learn more about who you are, what you do and why they should hire you. And while most freelancers understand this, it’s still easy to overlook social media as an important piece of any online content marketing strategy. Regardless of its positive or negative impact, […]
Finding Better Clients Through Positioning
by Robyn Roste Last year was a good freelance year for me, but by the fourth quarter I was feeling spread thin. In theory I knew what I needed—fewer, higher paying clients—but I was tired of guessing and muddling my way through. I wanted someone to draw me a road map. In December, I hired […]
Why Freelancers in Marketing and Communications Should Have an Email List
by Robyn Roste If you spend any time studying online marketing you’ve come across advice to start an email list. And if you’re a typical freelancer who gets most of your work from referrals you may think you don’t need one. I get it. On the surface it doesn’t make sense. Why would you collect […]
Why Should Freelancers Have a Blog?
by Robyn Roste Should freelancers have a blog? Is there any value in blogging these days? These are the questions. We’ve all heard we should blog, but there isn’t a lot of talk about why we should or what we should blog about. Since revamping my blog a year ago I’ve had a lot of discussions […]
Build your freelance business with these five easy social media tweaks
by Robyn Roste In October 2010 I joined Twitter. I had heard it was a good place to get freelance work so I put up a profile, followed a few people and tweeted when the mood struck. In general this was while I watched sports or when something interesting happened. While I was having a […]
Webinar: Managing Your Social Media Expectations
You’ve probably been told or felt some pressure as a freelancer to create and maintain a social media presence to help you find work and promote the work you have. Are you getting the most out of your time spent on these platforms? In this hour-long session, we’ll look at the different social networks and […]
Freelance Skill Share Extraordinaire – Pitfalls and Pitching for Freelancers
by Lesley Evans Ogden Assemble any group of freelancers at a networking event, or Google “freelance challenges,” and a common set of discussion topics tends to emerge. How can we write the best pitches? How do we negotiate contracts? And for some: How do I get started? Navigating freelance challenges to survive and thrive in […]
Five Things Freelancers Should Know About Conferences… and why you should attend a few
By George Butters Ever heard of a fishing hole? That’s a place where fish congregate, and where savvy fishers go with line and hook. Conferences are where ideas are said to congregate, along with the people who espouse them. So for freelancers, conferences are a double whammy: attend the right conference and you’ll get the […]
How to know when it’s time for a refresh
by Sue Horner Google made me do it. My website refresh has been in the back of my mind for months. I had a few changes I wanted to make, but nothing seemed urgent and the project fell off my radar. I finally set things in motion after a few reminders about Google’s view of […]
