Off The Wire: News for the Canadian media freelancer August 11-17

Once a week, we gather stories about the media business, journalism, writing, publishing, and freelancing—with a Canadian focus—and share them in Off the Wire. Who needs a water cooler?

From Canada:

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From The U.S. and beyond:

 

Last week on Story Board:

 

Spot a story you think we should include in next week’s Off the Wire? Email the link to editor@thestoryboard.ca or tweet us at @storyboard_ca.      

Posted on August 17, 2015 at 9:05 am by editor · LEAVE A COMMENT · Tagged with: ,

Yellow Pages Canada offering content mill rates for app writing work

IMG_1795CMG Freelance is advising freelance writers across Canada not to accept work from Yellow Pages that pays in the range of 6 to 9 cents per word.

Story Board has heard from several highly experienced writers who were approached by Yellow Pages Canada last week with an offer to write “Smart Lists” for Yellow Pages’ digital properties. The work involves compiling lists of recommended businesses for the YP Dine app and other Yellow Pages apps.

Each “Smart List” consists of up to 850 words covering 10 different local businesses. Writers are expected to cover businesses with which they have personal experience, as well as businesses that they research online. For each list, Yellow Pages is offering a flat fee of $50 plus “great exposure through our site, apps and other marketing channels.”

In case you thought Yellow Pages was a dinosaur medium, the company’s digital platforms accounted for nearly half a billion dollars in revenue in 2014.

Story Board contacted Fiona Story, Yellow Pages’ Director of Public Relations, to inquire about the reasons behind the low fees being offered for their digital content. Ms. Story responded via email.
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Posted on August 14, 2015 at 9:00 am by editor · LEAVE A COMMENT · Tagged with: , , , , ,

Levelling Up as a Freelancer (or How to Spot a Turkey)

How to quickly evaluate every freelance opportunity  

by Miranda Miller

Levelling Up as a Freelancer

 

Do you know when to turn down a contract?

Wait. Turn down? What?!

If the very thought of turning down work seems outrageous and counterproductive, you need to read on.
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Posted on August 12, 2015 at 9:00 am by editor · LEAVE A COMMENT · Tagged with: , ,

Off The Wire: News for the Canadian media freelancer August 5-10

Once a week, we gather stories about the media business, journalism, writing, publishing, and freelancing—with a Canadian focus—and share them in Off the Wire. Who needs a water cooler?

From Canada:

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From The U.S. and beyond:

Last week on Story Board:

 

Spot a story you think we should include in next week’s Off the Wire? Email the link to editor@thestoryboard.ca or tweet us at @storyboard_ca.      

Posted on August 10, 2015 at 9:00 am by editor · LEAVE A COMMENT · Tagged with: ,

Content Creators Coalition making inroads for artists’ rights

The Content Creators Coalition, an American organization that advocates for “creators of cultural content,” has had some success over the past few weeks with its campaign for artists’ rights. In mid-July, NPR dropped out of the MIC Coalition — a group that is allegedly lobbying to reduce payments for music use — after pressure from the Content Creators Coalition and the musicFIRST Coalition.

The Content Creators Coalition’s response to NPR’s withdrawal states that the organization wants to develop a partnership with the broadcaster to develop “innovative methods of licensing that will benefit music performers, music creators and NPR listeners.”

Amazon also withdrew from the MIC Coalition in June over its focus on music pricing.

The Content Creators Coalition is now working with musicFIRST to support the Fair Play Fair Pay Act, which was introduced in U.S. Congress earlier this year. The Act would require terrestrial radio stations to pay royalties to performers as well as songwriters.

You can follow the Content Creators Coalition on Twitter or like them on Facebook to stay up-to-date on the latest news on artists’ rights and compensation.

Posted on August 6, 2015 at 9:00 am by editor · LEAVE A COMMENT · Tagged with: 

Deadly sins of freelancing

by Lesley Evans Ogden

 

Relationships. Every successful freelancer knows that healthy professional relationships are everything. So if things aren’t going so well, perhaps it’s time to take a close look at whether you might be doing something that is annoying your editor/producer/client.

To dive into the pet peeves that drive these people nuts, I contacted a few editors – a completely non-random sample of people I know – and asked them to tell me what most annoys them when working with freelancers.

Remember, these individuals represent the people that give you contracts, skillfully improve your work, and send you a paycheque, so finding out what really gets under their skin could be really valuable. Maybe even lucrative. So read on…

 

Laura Helmuth, Science and health editor at Slate magazine

One of my main peeves is unclear subject lines. Editors get a tremendous number of emails every day (just like everybody does) and it’s really tough to tell what is a pitch from a legitimate freelancer and what is junk that we can ignore. Freelancers should always put “pitch” or “story idea” in their subject line or, to be even more clear, “freelance pitch” to specify that you’re not a PR firm pitching some idiotic new energy drink.
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Posted on August 5, 2015 at 9:00 am by editor · 2 Comments · Tagged with: , ,

Off The Wire: News for the Canadian media freelancer July 28-August 4

Once a week, we gather stories about the media business, journalism, writing, publishing, and freelancing—with a Canadian focus—and share them in Off the Wire. Who needs a water cooler?

From Canada:

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From The U.S. and beyond:

 

Last week on Story Board:

 

Spot a story you think we should include in next week’s Off the Wire? Email the link to editor@thestoryboard.ca or tweet us at @storyboard_ca.      

Posted on August 4, 2015 at 9:00 am by editor · LEAVE A COMMENT · Tagged with: ,

The Born Freelancer Looks Back Over 4 Years – Part 1

This series of posts by the Born Freelancer shares personal experiences and thoughts on issues relevant to freelancers. Have something to add to the conversation? Your input is welcome in the comments.

 

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One of the greatest joys of writing a regular column like this is that your work stays online indefinitely and is there for all to read for eternity (or until the CMG forgets to renew the domain name!)

On the other hand, one of the greatest drawbacks of writing a regular column like this is that your work stays online indefinitely and is there for all to read for eternity.

I’ve been looking back over my four years of columns as “The Born Freelancer”. Some of them were pretty good, some maybe less so. But I hope all have helped many of you in some way navigate your own journey as a freelancer. For good or bad I have tried to share my experiences as honestly as possible and with as much self-awareness of my own strengths and weaknesses as I could muster.

I find myself mostly sanguine with their content. I don’t violently disagree with my past self on any crucial points. Indeed, most of the advice I wrote is still identical to what I would say if I were writing the same topics for the first time today.

But I have scribbled down some notes as I reviewed the posts. None of them are exactly earth shattering revelations but rather further additional or updated comments. They are listed in no particular order.

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Posted on July 31, 2015 at 9:00 am by editor · LEAVE A COMMENT · Tagged with: , , ,

The 5-Minute Freelancer Q&A #22 — Kayli Barth

In this regular feature, Story Board asks Canadian writers to share a few details about their work habits and their strategies for navigating the ups and downs of freelance life.

 

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Kayli Barth is a Montreal-based freelance content marketing consultant who does a little bit of everything — from social media management to blog writing to digital marketing strategy. Last winter she decided to take full advantage of the freelance lifestyle: she gave up her apartment and moved to southeast Asia for four months. Earlier this month, as she was settling back into life in Montreal, she took the time to speak with Story Board about mentorship, working abroad, and her personal blog about freelancing.

 

What does a typical day of work look like for you?

Oh there’s no typical day for me! I do have a few regular clients that I’ve been working with for a long time. So if they have campaigns coming up or new product launches, program launches, whatever their business is, I work with them to develop the marketing and communications strategy for it. Some days I’m creating graphics for their Twitter or Instagram accounts and some days I’m writing blog content. Some days I’m writing an opt-in piece and designing a PDF guide. So there’s a really big variety. Email newsletters, sales copy sometimes. Creating landing pages.

So you’ve found diversifying your skills has been good for your freelance career?
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Posted on July 29, 2015 at 9:00 am by editor · LEAVE A COMMENT · Tagged with: , , ,

Off The Wire: News for the Canadian media freelancer July 20-27

Once a week, we gather stories about the media business, journalism, writing, publishing, and freelancing—with a Canadian focus—and share them in Off the Wire. Who needs a water cooler?

From Canada:

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From The U.S. and beyond:

Last week on Story Board:

 

Spot a story you think we should include in next week’s Off the Wire? Email the link to editor@thestoryboard.ca or tweet us at @storyboard_ca.      

Posted on July 27, 2015 at 9:00 am by editor · LEAVE A COMMENT · Tagged with: ,