What does AI development mean for journalists?
This article on AI and what it means for journalists is written by Becky Zimmer, a freelance writer based in Humboldt, Saskatchewan with experience in farm, community, small business and sports reporting.
“As I watched the AI program furiously typing away on my computer screen, I couldn’t help but wonder if this was the future of writing. The once tedious task of crafting an essay had been handed over to a machine, and as I read the words appearing on my screen, I couldn’t believe how eloquently the AI was able to convey its thoughts. But as the program continued to write, I began to question the authenticity of its words, and I found myself facing a moral dilemma that I never thought possible.”
The “moral dilemma” described above is one I have been struggling with lately.
Not because of the self-congratulatory praise the artificial intelligence gives itself, the AI’s definition of writing as a “tedious task,” or the speed of which my ChatGPT inquiry: “Write a hook paragraph to a story about an AI program writing an essay,” was answered.
Despite a lot of positive assessments of AI authorship, what else does this new technology imply?
Artificial intelligence is popping up more and more in the news and on social media feeds as people use it in photo composition, political commentary, and what appears to be either wishful thinking or potential propaganda generation.
I don’t remember a time in my life when I didn’t want to be a writer. Maybe those were lofty ambitions at the age of four but it has stuck with me, my laptop background a sea of inspirational messages and illustrations that encourage me to keep pursuing the decades old passion.
However, just because there is an AI generating program willing to put the words down for me doesn’t negate the importance of human writers and reporters. As Brierly said, “there’s no reason why you should stop.”
“If we want a very accurate capture of a person, we’ll use a camera, but if we want to capture the person’s personality, interpreted by a gifted artist for whatever the qualities we look for in that portrait, we might turn to a portrait painter and say, I would really like you to paint me a portrait of this individual.”
We have embraced and debated other beneficial technologies throughout the centuries, going all the way back from the printing press to the calculator, said Brierly, and now tools steeped in AI are part of that discussion. I didn’t bat an eye when I signed up for Otter.ai, a transcription program that had me sold in a matter of 10 minutes after it completely transcribed three 45-minute interviews. Writers, academics, and editors have been constantly singing the praises and failures of the spellcheck features of word processors for decades. And these examples don’t even touch on the ways AI tools have made digital communication easier for people with disabilities.
Are my interview transcriptions perfect? No. Has spellcheck found every mistake and perfectly suggested every change to correct them? No. But both have still saved me energy and countless hours in front of my computer.
New technological advances have always meant a shift in conversation, but why has that discussion changed now that the AI is holding the pen and forming the paragraphs? Because it does challenge the way we are currently doing things, said Brierly.
“How important is it that we sit down and manually write a cover letter? Is it more important that we can read a cover letter and know whether it’s a worthwhile cover letter or not?”
Therein lies the difference, said Brierly. It is a poor workman that blames his tools as the old saying goes, and the work of the AI generation cannot go unchecked.
“Do we know that that cover letter is doing a good job of representing us? It doesn’t really matter how it was generated, what matters: is this good content? Is it content worth sharing, and content that you will stand by?”
While it may save us time in writing that first draft, whether that be for a new Facebook post, informational blog article, or news feature, there still needs to be careful checking and putting our own touch on it.
Even as just a consumer of news, Brierly understands the journalistic difficulties of staying ahead of the tweets, social media posting, and misinformation of the digital news age. If a journalist can introduce a tool that will help them generate content and quickly verify it before clicking send, they’re in a good place, he said.
Becky Zimmer grew up on a farm on the Saskatchewan prairies. From the age of four, Becky remembers wanting to do nothing else but reading and writing. Now as a journalist, Becky enjoys photography, volunteering, covering local events in the rural community not far from where she grew up, and writing about writing. Becky has covered agriculture for the last eight years, but has also written about municipal politics and was a news editor before concentrating on a freelance career. Becky has written about provincial and national government policy changes, mental health, international commodity markets, and agricultural innovations, as well as local sports, civic politics, and town councils. She has traveled extensively throughout Canada and took her first trip to Europe in the summer of 2022.
As a freelancer, she is always looking for new opportunities to work behind the scenes within the writing community and wants to continue traveling the world with her laptop and camera, doing nothing else but exploring and writing about the world. She has been published in The Globe and Mail, Prairies North Magazine, GrainsWest, CBC Saskatchewan, Pattison Media, and Glacier Farm Media but is always open to new opportunities, whether in the news or corporate communications and PR worlds.
Why Should Freelancers Have a Blog?
by Robyn Roste
Should freelancers have a blog? Is there any value in blogging these days? These are the questions. We’ve all heard we should blog, but there isn’t a lot of talk about why we should or what we should blog about.
Since revamping my blog a year ago I’ve had a lot of discussions with other freelancers about the merits of blogging. Here are a few reasons people say you shouldn’t bother with a blog.
1. Blogging isn’t well regarded
True, it’s not. The term “blogger” doesn’t inspire thoughts of professionalism and prestige. And if all you do is blog then it doesn’t mean much. But what if a blog was a piece of your well-crafted strategy? Just a thought.
2. Nobody reads blogs anymore
No, they don’t. At least not like they used to. Sure, some sites have a tribe of loyal readers who can’t wait for the next post, but the landscape of blogging has changed and getting eyeballs on the page takes a different skillset. You have to provide value, cover topics people want to learn about, and present articles in a binge-worthy way.
3. Blogging is a waste of time
Read the rest of this post »
The Born Freelancer On Filing Self-Employed Taxes
This series of posts by the Born Freelancer shares personal experiences and thoughts on issues relevant to freelancers. Have something to add to the conversation? We’d love to hear from you in the comments.
Death…and taxes.
Both are said to be inevitable but only one requires you to file an update every year.
Well, so far as we know.
Tips on filing self-employed taxes
I’ve been filing my own self-employed business taxes all of my working freelance life. With the tax season rapidly approaching I thought I’d offer you a few of my personal favourite tips and associated thoughts on filing your taxes as a self-employed professional freelancer. I hope they will be of particular interest if you are new to the whole process and might act as an introductory springboard from which you will further investigate how best to prepare your own taxes.
Read the CRA’s business and professional income guide
A good place to start!
You can download it from the CRA website or read it online or even phone them to get the CRA to mail a hard copy to you for free. This is their complete guide for filing business income tax and it contains most—if not all—answers to your questions about filling out the requisite business income forms (which you can also find the same way).
Its information is very densely packed and sometimes very technically worded so don’t be intimidated by it. Read and reread it slowly at first, section by section and take frequent breaks as you do so! You will eventually be able to make some kind of sense out of it…hopefully.
Call the CRA with questions
On the other hand, sometimes the tax guide and the business income forms they ask you to fill out seem so densely worded they cause the words to fly around the room as you go cross-eyed. What do they mean? What am I supposed to do? How can I possibly be expected to understand this foreign language?
Often a phone call to the CRA can straighten out any basic misunderstanding of their tax forms or tax guide. Make sure to call a business inquiry line (listed on their website).
Be prepared for frequently long waits on hold (especially as tax time approaches) but eventually you will get the answers you need from a helpful agent, completely free of charge.
Hard to beat the price.
File on time
This seems so obvious but sometimes it is the obvious that is most easily overlooked. You can always correct or amend a submission but if you fail to file on time—and owe them money—you may be subject to fines that you could have so simply avoided.
Also, filing on time means being potentially eligible for various tax breaks and refunds for, which you would not qualify otherwise.
We self-employed freelancers don’t have to file until June 15th here in Canada, but I always file at the end of April like everyone else. Most HST/GST reports are due then as well so it makes sense to me to get it all done and sent off together.
Get an HST/GST business number
This is a very useful thing for the working self-employed freelancer to have. (If your annual income is under $30,000 it is optional. Above that amount it is a legal requirement. See the CRA website for up-to-date details).
Come tax time it can help you get another refund (if you qualify). It also helps characterize you as a professional as you will charge your clients HST/GST and have the necessary business ID number with which to do so.
If you don’t have one you should look into it even if you don’t yet legally require it. Registration will cost you nothing. The only downside is a bit of extra paperwork.
Filing/keeping receipts
This is vital for any working freelancer filing business income tax. Any expenses directly related to making an income are potentially deductible but receipts must be scrupulously kept.
I find it best to ask for a receipt for everything I buy. When I get home I can discern if it has any business application and is therefore potentially deductible, either wholly or in part. Then all usable receipts must be categorized and carefully sorted, ready to incorporate into your annual tax filing.
All receipts must be kept at least seven years in case the CRA wants to audit you. A durable method of keeping your receipts safe and organized must be created (such as obtaining a filing cabinet or plastic storage “tubs” etc.). It too should be deductible. Digital or digitized receipts should be securely backed up.
Segregate the work area in your home
One of the most useful tax deductions for the working freelancer is, in part, a result of work space in the home being dedicated entirely to operating your business.
An example: If you have a room in which you do all your writing and it occupies a tenth of your entire home floor space, you could potentially be able to deduct 10% of certain “home as business” expenses.
See the CRA business income tax guide for details.
There are different ways to calculate this but the designated space must be used for work only. You can’t claim the space occupied by the kitchen table even if you do use it to write on (after breakfast).
And anyway, having a dedicated work space should only improve your work and increase your productivity as you will face fewer distractions.
Well, that’s the theory.
Join a professional organization
Joining a professional organization like the Canadian Freelance Guild has numerous advantages (including more in-depth tax guidance, see CFG membership details). It may also help to further recognize and designate you as a genuine working freelancer and not just as a “hobby” freelancer.
The CRA frowns upon the latter and may disallow certain self-employed tax advantages if they feel you are not genuinely trying to make a living in your freelancing capacity.
Membership in such a relevant professional guild or organization should also be tax deductible.
Consider incorporating
There are numerous advantages to this if you are making enough to warrant the expense of filing incorporation papers. It’s also useful in the event you are working with partners as it legally binds you together. It can reduce your taxes and offer you protection from creditors amongst other advantages.
Whether you need to do it or not is best advised by a professional accountant.
Very few freelancers I know have incorporated. Those few exceptions that did are in partnerships doing extremely well, financially speaking.
Get an accountant
Does it all seem too much? Would you rather drill holes in your eyes with a rusty spoon than look at another income tax form? Perhaps you should consider getting a professional accountant who specializes in our unique tax status to file your taxes. (CFG members should contact the CFG for more specific advice.)
Something like half of the working freelancers I know use one. They will give you solid expert advice and relieve you of the headache of actually filing your taxes.
You will, however, still be responsible for keeping all your receipts and supplying your accountant with all the paperwork they will need in order to do the onerous work on your behalf.
It will cost you for their expertise but, since you are employing their services in aid of your work life, you should be able to deduct their fees.
Alternatively, going to a commercial tax filing franchise or free public pop-up tax clinic might or might not prove helpful. Most of these services are not necessarily trained to specialize in our specific self-employed tax problems. If you go to one, ask first before you commit to them helping you.
The takeaway
Filing your annual taxes is just another aspect of being a professional working freelancer.
It might not be the most glamorous part of our careers but it is one of the most important. It must be taken seriously and treated with the utmost care and attention. The real secret is to be as prepared and organized as possible and to leave yourself plenty of time in which to do the required calculations without panicking.
Unlike conventional nine-to-fivers we are favoured with many tax advantages they do not get.
The most obvious is our ability to deduct certain expenses that can be proven to be necessary in order to conduct our business and make an income.
I would like to add a final word of caution not to abuse this aspect of our tax circumstances. Reject any well-meaning but ill-founded suggestions to be more aggressively indiscriminate in your choice of expenses to deduct. Include only those deductions you feel 100% confident are legitimate and would withstand the scrutiny of any possible future CRA audit.
Not only will you be doing the right thing (legally) but you will be able to sleep better at night too.
Priceless beyond any deduction.
What tax tips do you favour? Have you had any memorable experiences filing your self-employed taxes? Please share them with us using the comments feature below.
4 Tips for Setting Corporate Writing Rates for Freelancers
Have you ever wondered how to break into the world of corporate writing? Sheila Pinder reviews our latest Canadian Freelance Guild webinar series on The Business of Freelancing and answers this exact qusetion.
We’ve heard the rumours and we want in. We want to enjoy higher pay for our work and be treated with the same level of respect that we show to our clients. We want to know just how much corporate work can pay, and whether the rumours are true.
Can you make more money from freelance writing for corporate clients?
We asked these questions of our CFG Expert Panel on Corporate Work: What’s out there and how to find it (you can find the full discussion on the Webinars page of our CFG website).
Our corporate experts
- Trudy Kelly Forsythe—More than 30 years of freelance experience that includes working with her communications company to serve The University of New Brunswick and the Canadian Forage and Grassland Association, among several others
- Jaclyn Law—Began her writing and editing career at Chatelaine and Abilities, then freelanced for 15 years, working with corporate, institutional, non-profit, and media clients on print and digital projects. She is currently the managing editor of MoneySense
- Paul McLaughlin—Over four decades of freelance experience, including 15 years as communications consultant for Canada’s leading forensic accounting firm, where he wrote and edited a bi-monthly publication, Report on Fraud
- donalee Moulton—Professional journalist and corporate communicator for more than 25 years; she is the owner of a communications company whose clients include the World Health Organization, Environment Canada, and the Nova Scotia Barristers’ Society
Here’s what our experts told us
- Corporate rates for freelancers are market—and experience—dependent. Rates can range from $50 to $200 per hour. Whatever you’re offered, our experts advise that you not be afraid to ask for more
- Magazine rates for freelance copy editing typically run between $35 and $45 per hour. This same work for a corporate client will pay more. If you’re working for a sole proprietor, you can expect to earn approximately $65 per hour, while a medium-sized business might pay closer to $75 per hour. Rates will be higher if your services include more than copy editing. In the latter case, rates can range from $50 to $85 per hour. If you are also expected to provide some strategic planning support, for example, this will add to the rate you set
- Our experts advise that many freelancers start out by quoting a flat rate per project. If you’re working on an editing project for example, consider the number of words (and pages) that you’re being asked to read. Think about how quickly you can complete the work. Ensure that your hourly rate and subsequent flat rate are realistic and competitive. You may want to switch from a flat rate to an hourly rate after providing an agreed-upon number of drafts. Be sure to include these details in your contract terms
- Track your time. This will help you to set appropriate rates for the next assignment. Remember that there is a difference between billable and non-billable work and that both are necessary. There is always another email to send, marketing to do, and invoicing to take care of. Many corporate communicators work on retainer for their regular clients. They calculate the number of hours they are prepared to set aside for their client each week or each month and set a flat fee to cover that amount of time
Ultimately, the rumours are true. Corporate work is both lucrative and satisfying. The trick is to ask for enough money to allow you to enjoy the work you do.
The Born Freelancer on the Five Phases of Freelancing
This series of posts by the Born Freelancer shares personal experiences and thoughts on issues relevant to freelancers. Have something to add to the conversation? We’d love to hear from you in the comments.
The Five Phases of Freelancing
In this post I thought it might prove useful to look at the multiple phases of freelancing and what one might realistically expect from each.
I’ve arbitrarily designated five distinct phases but you could infinitely subdivide that number to achieve greater specificity. By necessity I will present generalizations and composites of each career phase. I’ve described them in terms of occurring in order from youth to maturity but each phase could begin or end at any time.
Phase One: The Wannabe Years
They bring a wry smile to my now slightly world-weary face. They’re full of frustration and yearning to just get into the business! At times such a leap seems impossible. Doors are firmly closed, and you are repeatedly told to come back only when you have experience—but how can you get experience if nobody will let you get it?
In reality, this is a wonderful time in which to study, to learn, to play around with your skill sets and develop as wide a range of interests as possible. There are no deadlines to meet, no editors to placate, no bank accounts to keep filled. Your only limitations are your imagination and your willingness to learn.
At this point you may not even contemplate freelancing as a lifestyle (although many of us, already prejudiced against a more conventional choice of careers, did so at an early age). You may view it merely as a method of getting a foot in the back door of your chosen profession (such as writing or broadcasting).
Phase Two: The Rookie Years
These years combine the “best” and the “worst” aspects of freelancing.
First, the best. It is exciting! You will never forget the hustling, the endless interviews, auditions, spec submissions and resume-padding. If lucky you may find a helpful mentor. Your first real freelancing job will forever burn brightly in your memory as the crossing-through-the-looking-glass moment from Wannabe to Rookie that you’d always dreamed about. Oh sure, it may be negligible (in truth) but it will be a triumphant occasion for most.
And now, the worst. Progress will be unsteady. You’ll get one freelancing gig and then weeks or months may go by before another turns up. (Better get used to it!) You may have self-doubts and your mental health may take a beating. Some may decide that taking up dentistry wasn’t such a bad idea after all (like their parents said). Others will double down—having once inhaled the sweet smell of success—and will forever be hooked.
A few clients may take advantage of your need to get experience and will give you the worst jobs at the worst pay. The trick is not to be so proud that you refuse them but to do it all with an integrity and budding-professionalism that will get you noticed. You will eventually begin to get more work, more recognition and (we hope) more money. (Of course, if money is your primary goal, you will quickly learn that there are better ways of making it.)
Phase Three: The Journeyman Years
(The term “Journeyman” is used here in a non-gender-specific way.)
In this phase, you will find freelancing work on a regular basis but it won’t always be the exact thing you want to do. And when you do get it you won’t know for sure when the next freelancing job will come along. (It’s sort of like that old joke, it’s lousy food and such small portions too!) Many will need to supplement their freelancing with regular or temporary part-time work.
Your reputation will grow and employers will get to know you are trustworthy and reliable. You will no longer choose to work “on spec.” You will continue to promote yourself using whatever platforms you find appropriate. You will continue to upgrade your skill sets whenever the opportunity arises. You will join professional guilds and learn how to negotiate successfully and also how to turn down unfair clients.
This is usually the point of no return: Do you continue freelancing or do you go part-time or even give it up? You may get offers to jump to a more conventional but related nine to five job such as PR. Many will jump. It’s not easy to live with the ups and downs of a freelancing income especially if by now you have a family and other commitments.
Those who persevere and carry on freelancing may do so for longer than they expect during this phase.
Phase Four: The Silver and/or Golden Years
The dream is that eventually you will gain full control over what you do and when and where you do it. In reality, all freelancers know that most of their career will be decided by a combination of good luck, rigorous networking and hard work.
A chosen few will enter their Golden Years. You will have control, your reputation or brand of choice will become well known and secure, and continuous work will allow your income to be stable and enable a comfortable if not spectacular life. You will save like crazy for the “rainy days” that are sure to come…one day.
Most who enter this phase will have found fufilment and a real sense of connection with their work. Freelancing will provide not just an income but the very type of lifestyle, free from the constraints of a nine to five job, that will define and characterize who you are and how you wish to live.
A slightly diluted version of this may be deemed The Silver Years in which everything is as it is for those experiencing The Golden Years but there will always be less of it and more constant scrambling and hustling. These are the years most of us will encounter and find no less enjoyable or worthwhile.
The worst aspect of this phase is that you will never really appreciate you are in it until it ends.
Phase Five: The Emeritus Years
It’s hard to say when this phase will begin.
It is easier to say it will begin when you least expect it.
You’ll be going along, working, networking, happily complaining and then one day…the work requests and the returned phone calls, one by one, will stop.
Hopefully you have saved up enough to cushion the blow.
Your regular clients may be retiring or moving on (often becoming freelance consultants themselves). The venues you worked on may be sold or changed and new owners may not perceive your continuing value.
Younger, less expensive, less experienced freelancers will now be competing for your gigs—and often successfully too.
And so you now need to reposition your brand to take advantage of your experience and promote it as a positive—and not a negative.
If you are so inclined you may also choose to teach or at least to mentor a rookie or two, giving back some of that which you have gained.
See my earlier posts on Ageism and on Teaching for more ideas.
I’m not sure the true freelancer ever actually fully retires. There always remains (to some degree or another) the hope of one more assignment, one more kick at the can, one more chance to share what we’ve learned in a lifetime of learning and sharing.
The Takeaway
This may have read like a rather negative assessment of freelancing—when in reality it is the ideal choice of career and lifestyle for many of us. If I had to do it all over again, I would choose freelancing again without hesitation. But there is nothing wrong with doing so with eyes wide open, and making yourself aware of the pitfalls and shortcomings (past, present and future) as well as the more obvious advantages and benefits. That has been the purpose of this post.
Freelancing requires a certain toughness and duality of mind. You can dream dreams and make them come true but you also must live with your feet firmly on the ground and be well versed in the necessary life skill sets in order to survive let alone thrive. Most folk lean heavily towards only one of these seemingly contradictory paradigms. It is the rare individual who can successfully embrace both with equal ease and ability. They are a breed apart.
They are called freelancers.
Build your freelance business with these five easy social media tweaks
by Robyn Roste
In October 2010 I joined Twitter. I had heard it was a good place to get freelance work so I put up a profile, followed a few people and tweeted when the mood struck. In general this was while I watched sports or when something interesting happened.
While I was having a great time, I wasn’t getting any work and wondered what I was doing wrong. So I took a social media course for freelancers. The strategies weren’t rocket science but they were a fundamental mindset shift, which took me some time to wrap my head around. As I implemented the tactics, much to my amazement, I began getting freelance work. It changed my entire freelance business and social media is now an integral part of my marketing strategy.
Freelancers emerging from longstanding in-house corporate gigs, or who are new to the freelance world, may be blinking in the bright lights of social media wondering how on earth they’re meant to use this tool to connect with potential clients or employers. I get it. How does posting photos on Instagram result in paying clients? How does linking an article on Facebook grab potential employers’ attention and encourage them to reach out? On the surface it makes no sense.
The digital landscape is confusing and overwhelming to say the least. When I got into social media marketing there were three networks with straightforward strategies. Today, there are many more platforms and the rules seem to be ever-changing. Tactics that worked a few years ago don’t seem as effective anymore. So what is a freelancer to do?
Read the rest of this post »
Is it possible for freelance writers to beat the rap of “starving artists”?
This article is written by Vanessa Chiasson, a freelance writer based in Ottawa who specializes in travel and human interest stories.
Freelance writer Julian Hoffmann got a lot of laughs recently when he Tweeted the following:
This evening, at a routine traffic stop to check papers, the Greek police were surprisingly well-versed on the issue of declining incomes for authors.
Officer: What work do you do?
Me: I’m a writer.
Officer: Okay, but what do you do for money?
Hoffmann’s encounter was funny but worrisome. Is it possible for freelance writers to beat the rap of “starving artists”?
It’s a question I’ve been asking myself a lot in the last few months. In 2022, I made a vow to negotiate every assignment. It was a worthwhile project and 68 per cent of my work benefited from my willingness to ask: “Is there any wiggle room in the budget?” But when I added up my earnings I found that I increased my income by less than $2,000.
How could I have been so successful yet fruitless at the same time? It all comes down to the base rates upon which I was negotiating. In many cases, they were so paltry that no amount of bargaining would have netted a reasonable income. How could I determine fair value—and my value—going forward?
For financial literacy councillor Pamela George, freelance success starts with knowing your worth—but to get there, you need a bit of education. She points out that even a lucrative assignment might not be as good as it seems, adding that you’d be lucky to keep 50 per cent of what you make. You have to pay taxes on your income and that means setting aside a good chunk of money from each client. It also means accounting for expenses, from pens and pencils to conference fees. She advises people to ditch the starving artist mentality and instead to brush up on their financial literacy skills to know in very concrete terms what kind of rates it will take to support their lifestyle.
Entrepreneurship coach Lara Wellmen points out that identifying big financial goals brings additional benefits, even when it’s difficult to step outside your comfort zone. She says,
“Asking for more, no matter how reasonable it is, can feel bold and pushy—and we’ve taught not to be those things (especially women!) Stepping through the discomfort to advocate for yourself not only might mean a bit more money in your pocket, but it’s the first step in showing you that things that feel difficult can be easier than you thought, and that they’re worth the effort. It’s empowering and builds confidence, and those two things are what it’s all about when it comes to having built a business and life that feels good.”
George and Wellman’s combined wisdom is going to drive my financial planning for the coming year. I will still negotiate every freelance assignment but I’m going to start with publications that pay higher base rates. It’s daunting, to say the least. But I also know that I’m building a life of empowerment, not just a bank account. A year of negotiating has taught me that I’ve got the nerve to ask for more. Now it’s time to go get it.
The Born Freelancer on Daily Structure
This series of posts by the Born Freelancer shares personal experiences and thoughts on issues relevant to freelancers. Have something to add to the conversation? We’d love to hear from you in the comments.
The Born Freelancer on Daily Structure
Perhaps the greatest advantage of freelancing is that our time is our own. It is the definitive reason why many of us become and remain freelancers.
Recently, a veteran broadcaster told me the freedom to decide what to do with her time was the most appealing aspect of going freelance. That included making time with family and friends.
I wholeheartedly concur. However, if we fail to properly manage it, time can become our number one nemesis, denying us any hope of achieving our goals.
The trick is to recognize and prioritize goals and the activities required to achieve them. Some call it something like “time management.” I call it living productively within the freedom of the freelancing life. It takes a certain toughness of mind.
The human need for structure
Nine-to-fivers have a daily externally-imposed structure. The danger to any freelancer is that a whole day or week or more without a defined schedule or structure can effortlessly disappear. Think of the recent pandemic. Without regular structures many folk could no longer discern what day it was or even what they should be doing.
So what is needed is to identify goals, figure out requisite activities and then develop tools to facilitate a system to prioritize and organize them. It’s a way of creating your own structure.
Identifying goals, defining activities
What goals do you want to achieve with your time? What do you need to do to reach them?
For me, my freelancing life goals are best facilitated by the following activities:
Research
The goal of research is to find out about stuff. I need to know lots of stuff to write about it. Research may take place online or at the library. It might require personal interviews or visiting locations. It may help me decide what I want to write or it may be on topics already chosen. It may also include investigating creative outlets I wish to market/sell my services to.
Marketing/selling
The goal of marketing/selling is to actually make a sale. It can include short term selling such as cold calling, emailing, social media, in person interviews, etc as well as longer term marketing such as maintaining a brand presence online, attending future networking opportunities, and so on.
Creative work
Creative work’s goal is to be the thing you do in order to be the most successful at being you. It may include work you have been commissioned to do immediately as well as speculative work you hope to sell one day (like a novel). You will probably have several creative projects on the go at once.
Admin(istration)
The goal of administration is to facilitate the forward motion of your freelancing. This can include sending out invoices, paying taxes, archiving your work, and so on. It is easy to let admin pile up but this will only impede every other aspect of your freelancing life.
Personal time
The goal of allocating yourself personal time is to make sure there’s plenty of it to do everything else in your life! This should include seeing family and friends, tending to your health, relaxing, and so on. Without including it as an actual category it is easily put to one side. Its absence can cause mental and physical distress. Some days there is nothing more important than making time for lunch with an old friend.
Prioritization using visualization
The next step is to identify the priority for each activity.
One of the keys to successful freelancing is flexibility. One day you may be on deadline so “creative work” will dominate. Another day personal matters may take precedence. It is always your decision. How much time is needed for each activity will be unique to each individual, learned by self-awareness gained through experience.
So you need to create a daily flexible structure or schedule. There are, of course, numerous smartphone apps and computer programs designed to help you do just that.
I remain an advocate of old-school large-scale visualization as the definitive tool to help make my daily structure come alive.
Namely, a huge cork bulletin board upon which I tack small coloured filing cards with each day’s required activities. The board is divided vertically into work days and horizontally into work hours and my daily goals can be listed in priority. The colours indicate categories, with specifics written in. This gives me an immediate and graphically striking visualization of my day and week ahead and allows me to stop worrying about what I should be doing and just get on with it.
Don’t have a bulletin board? Use a spare wall, filing cards and sticky tack. Or how about a huge whiteboard. It can be immediately erased and rewritten to adapt to changing aspects of your day. A colleague uses the bare side of their fridge with small magnets affixed to slips of paper. This too is easy to rearrange.
I also employ a large wall calendar to look at the month ahead to see what deadlines are approaching.
Whatever the method, such an attention-focusing visualization tool allows me to instantly “see” and organize my time. I can look at the board and know at a glance what I should be doing, what I’ve been doing and what still needs to be doing. Changes are easily accommodated by moving the filing cards around. Need to make more sales? Put cold-calling on top of the list to do tomorrow. I update my week’s schedule every night as I see how my day has turned out and what remains a priority.
With this simple but proven system I have been able to successfully live my freelancing life and get the most out of my time. Something similar might prove helpful for you too.
The takeaway
Many freelancers claim that breaking away from nine-to-five drudgery was the big reason they became freelancers.
But I cannot imagine surviving without some kind of daily schedule .
So although having structure may rankle the free-spirit within you, take comfort in the fact that it will be your structure, created by you for you, based upon your own unique needs.
For the dedicated freelancer, it’s hard to imagine living any other way.
I negotiated every rate in 2022. So why didn’t I earn more money?
This essay is written by Vanessa Chiasson, a freelance writer based in Ottawa who specializes in travel and human interest stories. She challenged herself to negotiate her rate on every assignment in 2022. Here is part two of two on her results.
In 1884, a young college student named Anne tried in vain to publish a short story. She pitched magazines, solicited feedback, made some edits, and pitched some more. Her story, Averil’s Atonement, may have never seen the light of day if it were not for her best friend who submitted it to the Rollings Reliable Baking Powder Company’s story competition and won $25.
Can-lit fans know that “Anne” is none other than Lucy Maud Montgomery’s Anne Shirley. When Montgomery published Anne Of The Island, $25 was a handsome payday for a budding writer. (“It is perfectly amazing, the price they pay for such lies, that’s what,” said Anne’s neighbour, Mrs. Rachel Lynde.) Sadly, for many writers, $25 remains a familiar payday.
In weekly “call for pitches” newsletters, it’s striking how many outlets offer $25. Requests for highly personal or densely-reported stories go for $100 or less. As such, it feels like a real victory anytime I can sell a story for $300 and negotiate up to $325. But is that enough?
In 2022, I vowed to negotiate on every assignment and I was successful 68% of the time. Editors also offered alternative solutions to increase my price-per-word even if budgets were frozen. My first negotiation alone brought in an extra $50.
As such, it was something of a shock when I added up my haggling haul and it accounted for under $2,000.
While an extra $2,000 is always welcome, it didn’t exactly feel like a windfall after an entire year of bargaining. I soon realized that when the base rate is paltry, extra percentages don’t go very far. I was naive to think that the challenges of freelancing could be solved with a bit of fortitude and pluck in an industry that still offers $25 rates.
Freelance writer Kristin Luna shares my feelings about subpar rates. “When I started in journalism 20 years ago, standard rates across publications were $2/word… So it hurts my heart seeing journalists accept subpar rates, which continues this cycle of undervaluing writing as a craft, and not get paid what they’re worth.”
I thought I knew my worth but a series of $50 assignments proved otherwise. Another regular outlet topped out at $0.10 a word. I can’t help but wish I had used some of my negotiating moxie to pitch higher-paying outlets. I would have easily earned that extra $2,000—and then some.
It’s something writer Sucheta Rawal encourages, saying, “For 2022, I made a decision to turn down work that did not meet my minimum rate. This meant dropping a couple of publications I used to write for because they won’t increase. As a result, I not only got more work this year but almost doubled my income too.”
Montgomery herself was no stranger to the strains of freelancing. She regularly submitted stories, poems and essays when she was a student. In a 1939 piece for the Dalhousie Gazette, written when she was one of the world’s most celebrated authors, Montgomery urged would-be writers to “KEEP ON TRYING.” And that is precisely what I’m hoping to bring to my 2023 work, a mix of pragmatism and tenacity, with an occasional dash of Anne-like whimsy.
For more on negotiating rates, check out the Canadian Freelance Guild’s two-part series:
The Born Freelancer Gets Hacked!
This series of posts by the Born Freelancer shares personal experiences and thoughts on issues relevant to freelancers. Have something to add to the conversation? We’d love to hear from you in the comments.
The Born Freelancer Gets Hacked!
My digital nightmare began with a click.
When the email arrived, purportedly from my email provider, my mind was elsewhere.
A text had arrived at the same moment, severely dividing my attention.
The email asked if I was missing several replies I was expecting. It claimed a certain number of them had been blocked. For more details, I had to click the link.
Well, as it happened, I had been expecting several clients to reply to recent inquiries and had heard nothing. It made sense, to my distracted brain, that their replies were in digital limbo.
My cursor hovered over the “click” button.
A short time out
As a veteran freelancer, I knew the dangers lurking online. Bad actors try to trick us into providing details (called “phishing”) to rob us of our identities and drain our credit cards. Others, more technologically oriented, try to trick us into downloading malicious “malware” with which they can steal our passwords or take control and “lock down” our computers, holding them for ransom.
For all the anti-virus software, our computers’ biggest vulnerability remains the human factor—that is, any appeal to our needs and weaknesses. Simple and basic social engineering may emotionally trigger us into doing whatever it is they want us to do.
Consider the email I was about to click.
It claimed certain replies were being blocked. That appealed to my ego—of course my clients had replied, they would never simply ignore me. It also appealed to my deepest suspicions—of course it’s the technology at fault. And it correctly presumed my distracted mind would not notice the telltale giveaways of its illegitimacy until it was…too late.
Back to the action—Click!
Right away I knew it was a mistake.
Multiple images appeared in a rapidly flashing succession of unknown websites until, after the hard drive produced a noise like shifting gears in an old Model T Ford, it froze.
In what seemed like hours, but was probably no more than seconds, I disconnected from the Internet.
But it was too late.
I had allowed myself to be hacked.
Stupid, stupid, stupid. How could I have been so stupid?
This question ran through my mind until the advice of a tech-savvy colleague brought my old computer back to life, well, a kind of life. Based upon what had happened the odds were it could now harbour insidious malware. Or some portion thereof.
I can look at its files but it can never be trusted again to roam the Internet (where it could fulfil its malicious destiny) unless I pay more than it is worth today and take it to a computer repair service.
Freelancing means living within a budget. I decided the money I would have spent on repairs (had I not backed up my files) would be better spent on a newer used laptop.
With no immediate access to the Internet, my local public library came to the rescue. Using their publicly accessible computers I was able to keep in touch with the world. Thank you public libraries everywhere!
Lessons learned
- Back up your files. Many computers do this automatically to “the cloud” but I prefer a daily manual backup to an external drive. Accessing “the cloud” may not always be possible
- Never click links in unsolicited emails. Seriously. I knew this and still I clicked. They attempt to evoke a response from you exploiting your vulnerabilities. Is my account frozen? Has there been a mistake I need to put right? Or in my case, had I been missing emails? Sooner or later a socially engineered question may arrive that will click your buttons too
- Inspect emails closely. When, afterwards, I looked at the bogus email, I realized it didn’t use quite the right graphic logo. Some of the grammar was wrong too, as if written in a hurry
- If asked for personal information, DON’T GIVE IT. It may seem legitimate but probably isn’t. Do not call numbers on it to determine its authenticity. Those are probably fake too. Call the number you already have or check that company’s website
- If you suspect you’ve downloaded anything malicious, disconnect. Don’t go online again until it has been “cleaned” by a trusted computer repair service. Using another computer, change all email and log-in passwords and all saved passwords. If a credit card number was stored, cancel it immediately
- If you become the victim of ransom-ware, don’t pay. Consider your computer a write-off. (I’m assuming your files are safely backed up.) Contact the police
The takeaway
What was the end-game of my purported hackers? Planting a key stroke logger to steal my passwords or to shut down my computer until I paid a ransom?
I’ll never know. I had pulled the plug before the malicious activity was able to fully manifest. But I know it wasn’t going to be anything good.
As freelancers we have no corporate IT department constantly overseeing our online safety to turn to in our hour of digital despair. We have to safeguard our time online to the best of our abilities.
So please allow my holiday gift to you to be this advice: Never take your online safety for granted. When you least expect it, you might be manipulated by the most simple and basic social engineering.
Don’t say it couldn’t happen.
I know because it happened to me.
Have you ever suffered any online attacks or security lapses? What did you do about it? Please share your experiences using the “Comments” feature below. And yes, it is SAFE to use!
