Signs of optimism as 2010 winds down
Magazine and newspaper publishers have some news to smile about south of the border. The first comes from Jim Romenesko at Poynter: newspapers can look forward to an increase in digital ad revenue next year, according to industry consultant Kubas. You can see the Kubas forecast here.
What’s more, there’s a signal that the death of print is further off than some may have thought. Minonline is reporting that readership for print versions of magazines is still “hearty” in 2010. Some 188 million American adults currently read printed magazines. The AARP (the American association for retired people) has the biggest-read title, which may mitigate long-term optimism somewhat. Another big one is Guns and Ammo; on average, each edition is read by about 20 people.
